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INTRODUCTION TO EMAIL MARKETING

What is Email Marketing?

Email Marketing is an act of sending direct emails to a large number of persons. The purpose of email marketing is to increase the relationship with customers, to increase customer’s loyalty and repeat our business with its previous and present customers. Adding new customers to purchase something quickly is the second purpose of email marketing. In Email Marketing, you add advertisements to emails sent by other companies to their customers.



The advantage of Email Marketing:

·        Email marketing is a most effective online marketing tactic. Email marketing is an exact return on investment can be tracked and has proven to be high when done properly.
·        Near about all internet users send and check their emails on a typical day.
·        Advertisers can reach numbers of email subscribers whose are interested in them easily.
·        Email allows reaching through personalized, dynamic and relevant messages to consumers.
·        Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.



The disadvantage of Email Marketing:

·        If your messages aren’t targeted to the right people, the recipient may delete your email or unsubscribe. It is known as unsolicited commercial email or 'spam'.
·        If you don’t keep your marketing lists up to date, you will find incorrect email addresses that mean your messages won’t reach the right person. Badly designed emails may not get delivered.
·        Design problems and Size issues: Emails with a lot of images may take a long time to load thus losing your audience’s interest. Your Emails should also appear responsive across multiple devices and email providers.



Why Email Marketing?

  • Email Marketing is CHEAP because via email hundred of consumers spend less than other channels of advertising.
  •  Email Marketing is Flexible because it is easy to request and response in this process and time to time you can instantly modify your campaign strategy.
  • High Success Rate because emails can be targeted specifically to the ideal consumer.


How to do Email Marketing?

  • First of all, you should well design your email. Layout, images and color combination in your email plays an important role and make it more attractive for customers.
  • There must be a relevant content in your email which gives the actual information to the customers’ means genuine content and also it should not be a copy content.
  • Timing is a good factor that affects email marketing. Always send emails during the working days because in working days customers always get in touch with his/her email.
  • Email would always be in an integrated form means not so lengthy and in a proper format (header/spaces/footer/address/date-time).
  • Landing Page: Don’t just hyperlink your customers to your home page; show them really where you want them to go.

For more information visit: https://webarchers.com/




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Location: New Delhi, Delhi, India

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